Dr Pavlina Jasovska

Dr Pavlina Jasovska is Education Director at the Centre for Social Impact.

Pavlina’s work brings together strategy, international business and social change, with a focus on how organisations navigate and shape institutional environments. Her current projects explore community, place, identity and forms of organising outside of dominant market logics, such as community-led organisations supporting refugees and craft-based firms. Across these streams, she is particularly interested in how organisations navigate moral tensions and negotiate legitimacy. Pavlina’s research interests are also in principles of community engaged-research and alternative qualitative methods, such as autoethnography, walking interviews and writing differently.

Her research is featured in academic journals (including Journal of World Business, Management Learning), as well as in industry reports and media outlets such as The Conversation, ABC Radio and 2SER Radio. Pavlina has received several best paper awards from academic journals (Global Strategy Journal and Journal of World Business) and academic conferences. Prior to joining the Centre for Social Impact, she held a Senior Lecturer position at the University of Technology Business School, and she was also a visiting scholar at Copenhagen Business School. Before entering academia, Pavlina worked in senior specialist roles in supply chain management in the energy by-products and brewing industries.